BSBA in Marketing Analytics

We strive to guide our students to rise above the competition. We prepare forward-thinking marketing professionals to drive business advancement in an interactive economy. We’re dedicated to preparing you for exciting careers by building top-tier leadership skills that challenge you to convert data into useful insights, analyze information, produce meaningful communication, and ultimately give you a competitive edge in the job market.

Marketing Analytics at Nichols

Marketing Analytics is the study of the effectiveness of marketing. Our program examines how society, the economy, and consumers respond to messaging to help companies plan their next move.

The Marketing Analytics curriculum provides a solid foundation of professional and interpersonal communication, planning, and presentation skills through real-time business scenarios and experiential learning, as well as general business knowledge through a flexible list of electives. We challenge you to apply quantitative and qualitative research to marketing problems, create and deliver persuasive business documents, and defend your recommendations based on the evaluations that you created.

Our industry-veteran faculty focuses on leveraging data and analysis through research, big data, analytical tools and techniques, and reporting to help you understand how to make data-driven marketing predictions. It is crucial for students to understand the value of analytics in order have a keen understanding of what businesses are up against.