BSBA in Marketing
The Marketing major (BSBA) at Nichols College is designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stakeholders. The program employs experiential learning approaches focused on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision-making. Each course helps develop the skills necessary for professionals to execute strategic communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels.
We’re ranked a 2022 Best College in the Northeast by the Princeton Review and eighth nationally for Mid-Career Salary Potential by Payscale.com. Our 15,000+ strong alumni network has seen the benefits of a small, private business education, and the numbers back them up. Are you ready?
Careers for Marketing Majors
In a rapidly evolving global marketplace, organizations devote substantial resources to create superior interactions with customers at all points of contact. Winning the hearts and minds of consumers means organizations must offer the right product and services to the right customers at the right time and at the right place—by employing proven marketing techniques. Businesses must also communicate with employees, partners, and customers about their brands before, during, and after purchase. Every product, service, or idea needs effective communication within organizations and to external audiences to capture market attention, build demand, and drive product use. Innovative, effective marketers make it happen.
Marketing is essential to the success of every organization, regardless of the business’ size or purpose. The degree prepares students to be leaders in their field and readies them for careers as managers, sales professionals, social media strategists, and data analysis experts. Other career paths include:
- Account Manager
- Regional Sales Manager
- Marketing Analyst
- Digital Marketing Specialist
- Product Manager
- Digital Strategist
Which industries rely on Marketing?
Internships & Experiential Learning
Every Nichols College student benefits from an experiential learning opportunity. Students explore their passions by working with real businesses, community partners, or industry experts on projects that make an impactful difference. Because of our specialized focus on career readiness, students graduate with the experience and confidence they need to succeed in the real world.
All students participate in multiple consulting projects. In 2024, 109 students participated in 18 consulting projects for various organizations. Students earned 105 professional certificates in the marketing discipline.