BSBA in Sport Management

Sport Management majors (BSBA) at Nichols College graduate prepared to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our department faculty have over half a century of combined experience in marketing, coaching, and team management. With the guidance of these experts, students study:

  • governance and management of amateur and professional sports;
  • sport facility management;
  • event management;
  • high school and collegiate athletics administration; and
  • sponsorship and sales.

Every Nichols College student goes through an internship, gaining valuable experience and expanding their network—which comes in handy post-graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. The opportunities are plentiful; whatever area you choose, Nichols will prepare you for a leading role.

Career Opportunities

Sport professionals work in the finance, marketing, leadership, facility management, and event management aspects of amateur, collegiate, and professional sports. Some career possibilities include:

  • Sports Marketing Manager
  • Athletic Director
  • Coach
  • Facilities and Events Coordinator
  • Public Relations Manager
  • Agent

Why study Sport Management at Nichols?

Hands-on experience

In-class training

Professional connections

Impressive internships

Supportive peers

Expert faculty

Internships & Experiential Learning

There’s a reason the Princeton Review named Nichols College a 2022 Best College in the Northeast. Our unique focus on experiential learning sets us apart and our students in their job searches. Having hands-on experience working with real companies before you even cross the graduation stage is an instant resume booster. We can’t wait to see where your degree will take you!

COSMA Accredited

The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:

  • Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy
  • Bachelor of Science in Business Administration, Concentration in Sport Management
  • Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation

What drives you to succeed?

Meet Your Faculty

Sport Management Courses & Requirements

Students must complete 121 credit hours (approximately 40 courses), including courses from the foundation and business core curricula, focused electives and these required specialization courses:

Required Courses

Electives