Tuba Bingol

Tuba Bingol joined Nichols College as an Assistant Professor of Marketing in 2020. She currently teaches Digital Marketing, Social Media Marketing, International Marketing and MBA courses. Her research topics include Influencer Marketing, AI in Social Commerce, YouTube Analytics and Brand engagement on TikTok and Instagram. Dr. Bingol previously worked at CVS Headquarters and Gilbane Building Company. She received her Ph.D. from Southern New Hampshire University, MBA from Johnson and Wales University and BA from Sabanci University, Istanbul Turkey.


Awards And Honors

Best Paper Award 2021

MMA Conference, Cross-Cultural, Ethics & Social Responsibility Track 


Best Paper Award 2023  

MMA Conference, Marketing Communications and Promotion Track 


  • Ph.D. in International Business with a Marketing Concentration, Southern New Hampshire University
  • M.B.A. in Global Business, Johnson & Wales University
  • B.A. in Economics, Sabanci University, Istanbul, Turkey


  • Bingol, T., Samii, L. & Dhakar, T. (2018). Co-Communication and Brand Reflection in Higher Education: Perceptions of Enrollment Intention and Recommending. The Journal of Economic Sciences: Theory and Practice 

  • Bingol, T., Samii, L. & Dhakar, T., Karakaya, F. (2023). Cross Cultural Analysis of Facebook on Global Purchase. Journal of Marketing Development and Competitiveness

Courses Taught

  • Digital Marketing
  • Social Media Marketing
  • International Marketing
  • Market Research
  • Principles of Marketing
  • International Business
  • MBA Creative Decision Making
  • MBA Critical Thinking

Research Interests

Influencer Marketing, AI in Social Commerce, YouTube Analytics, Brand engagement on TikTok and Instagram, Social Media User Behavior and Perception, Virtual Reality

Tuba Bingol

Assistant Professor of Marketing

508-213-2253 Tuba.Bingol@nichols.edu