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Nichols College

Learn. Lead. Succeed

Sport Management

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Nichols’ Bachelor of Science in Business Administration with a concentration in Sport Management program prepares students to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our Sport Management faculty have over half a century of combined experience in marketing, coaching, and team management. With the guidance of these experts, students study:

  • governance and management of amateur and professional sports;
  • sport facility management;
  • event management;
  • high school and collegiate athletics administration; and
  • sponsorship and sales.

Every Sport Management major goes through an internship, gaining valuable experience and expanding their network—which comes in handy post-graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. The opportunities are plentiful; whatever area of sport management you choose, Nichols will prepare you for a leading role.

The Sport Management degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:

  • Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy 
  • Bachelor of Science in Business Administration, Concentration in Sport Management 
  • Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation 

COSMA Compliance Information

Sport Management Courses

Sport Management majors must complete 121 credit hours (approximately 40 courses), including 7 credit-hours of electives. Required courses include Sport in Society and Sport Event Management. You can read through all required courses for the Sport Management concentration at Nichols below, and/or look through the entire undergraduate course catalog.  

Nine credit hours of experiential learning are required for the Sport Management major. A minimum of three out of the nine total credit hours must be a relevant internship course. The total of nine credit hours may be achieved through combinations of the three, six, and/or nine credit of internship course(s) OR up to six credits of sport practicum courses along with the three required hours of internship.

As an example, fulfillment of the experiential learning requirement may consist of:

  • 9 credits of internship hours;
  • 6 credits of internship hours and 3 credits of practicum hours; or
  • 3 credits of internship hours and 6 credits of practicum hours.


Sport management professionals work in the finance, marketing, leadership, facility management, and event management aspects of amateur, collegiate, and professional sports. Some career possibilities include:  

  • Sports Marketing Manager
  • Athletic Director
  • Coach
  • Facilities and Events Coordinator
  • Public Relations Manager
  • Sports Agent 

Learn More

We want to talk to you! If you have questions about the Sport Management concentration through our Bachelor of Science in Business Administration program, you can learn more by requesting more information or scheduling a campus visit today! Feel free to reach out to our passionate and knowledgeable Sport Management faculty with any additional questions. You can find their contact information below.