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Learn. Lead. Succeed
Nichols’ Bachelor of Science in Business Administration with a concentration in Sport Management program prepares students to take on leadership positions in a growing and competitive field. The sports industry calls for leaders who love and live for competition and athletics. Our Sport Management faculty have over half a century of combined experience in marketing, coaching, and team management. With the guidance of these experts, students study:
Every Sport Management major goes through an internship, gaining valuable experience and expanding their network—which comes in handy post-graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. The opportunities are plentiful; whatever area of sport management you choose, Nichols will prepare you for a leading role.
The Sport Management degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:
COSMA Compliance Information
Sport Management majors must complete 121 credit hours (approximately 40 courses), including 7 credit-hours of electives. Required courses include Sport in Society and Sport Event Management. You can read through all required courses for the Sport Management concentration at Nichols below, and/or look through the entire undergraduate course catalog.
Nine credit hours of experiential learning are required for the Sport Management major. A minimum of three out of the nine total credit hours must be a relevant internship course. The total of nine credit hours may be achieved through combinations of the three, six, and/or nine credit of internship course(s) OR up to six credits of sport practicum courses along with the three required hours of internship.
As an example, fulfillment of the experiential learning requirement may consist of:
Sport management professionals work in the finance, marketing, leadership, facility management, and event management aspects of amateur, collegiate, and professional sports. Some career possibilities include:
We want to talk to you! If you have questions about the Sport Management concentration through our Bachelor of Science in Business Administration program, you can learn more by requesting more information or scheduling a campus visit today! Feel free to reach out to our passionate and knowledgeable Sport Management faculty with any additional questions. You can find their contact information below.
Sport Management majors must complete 121 credit hours (approximately 40 courses), including courses from the foundation and business core curricula, focused electives and these required specialization courses:
The practicum is designed to provide students with the opportunity to gain first hand experience in the business of sport. The course is structured to include weekly interaction and discussions with the professor which will focus on the student?s experiences and the practical application of management principles. Students are required to undertake 8 - 10 hours per week (throughout the semester) in an industry setting of their choice.
Past practicum topics include:
The practicum is designed to provide students with the opportunity to gain firsthand experience in the business of sport (through coaching). The course is structured to include weekly interaction and discussions with the professor which will focus on the students’ experiences and the practical application of coaching principles. Students are required to undertake 120 hours (8-10 hours per week) throughout the semester in an “assistant” coaching role with professor approval.
The immediate goal of this class is for you to become comfortable in creating video content and to understand the basic elements of successful video production. (Five of you are working remotely, and people can create content in the editing suite in the NAB, on your personal laptop in your dorm room, or on your cellphone at home). The broader goal of this class is to inform, educate, and entertain the Nichols College community by posting this content on the Sport Management Instagram page. Each week you will be producing content, whether it be 30-second short films, formal and informal interviews, opinion pieces, vlogs/day-in-the-life/documentaries, or hype videos. Creating a game plan, a StoryBoard, is a critical precursor to any filming.
Each week you will also be analyzing other content with a critical eye toward how they set an opening scene, how they frame an interview, how they cut or dissolve from scene to scene. There will be a number of ESPN+ 30 for 30 Shorts under consideration, as well as other pieces.
This is a hands-on course where we strive to cultivate an Everything is Figure-Out-Able Minds
In the social media marketing practicum, students will develop, implement, and evaluate a social media marketing campaign. Students will learn about social media analytical tools, such as Hootsuite, Facebook, Twitter and Google. It is required for students to take Principles of Marketing prior registering for this practicum.
Sales is the process of helping a customer find what they need to reach their own personal goals. In this 120- hour practicum, students will take a deep dive into sales communication, through the use of written, verbal, video, and graphic modalities. This is a practical, hands-on learning experience. Students will be required to earn industry certifications and applying their learn skills to a local sport business.
The purpose of this course is for students to gain an understanding of the ever-developing world of content creation, specifically podcasting, both from a production and creative standpoint. Students will learn about the evolution of podcasting, and how they can be used as a vehicle by both brands and individuals to position them as subject matter experts, industry leaders, and a method for revenue generation. Additionally, students will develop their own podcast series, with the professor’s review and approval, to be produced weekly during the course.
This course is designed to provide a hands-on, practical involvement in a major sport event. Students will be assigned to committees for which they will plan, organize, publicize and manage all aspects of event operations during the semester. A required component of the course will include a commitment to work with the actual event.
Assistant Professor of Sport Management
Assistant Professor of Sports Management / Sport Management Program Chair
Associate Professor of Entrepreneurship Management
Assistant Professor of Sport Management & History