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Learn. Lead. Succeed
The Bachelor of Science in Business Administration at Nichols College offers a Marketing major designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stakeholders. The program employs experiential learning approaches focused on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision making. Each course helps develop the skills necessary for marketing professionals to execute strategic marketing and communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels.
In a rapidly evolving global marketplace, organizations devote substantial resources to create superior interactions with customers at all points of contact. Winning the hearts and minds of consumers means organizations must offer the right product and services to the right customers at the right time and at the right place—by employing proven marketing techniques. Businesses must also communicate with employees, partners, and customers about their brands before, during, and after purchase. Every product, service, or idea needs effective communication within organizations and to external audiences to capture market attention, build demand, and drive product use. Innovative, effective marketers make it happen.
Marketing is essential to the success of every organization, regardless of the business’ size or purpose. The Marketing degree prepares students to be leaders in their field and readies them for careers as marketing managers, sales professionals, social media strategists, and data analysis experts. Other career paths in Marketing include:
Earning a Bachelor of Science in Business Administration with a concentration in Marketing from Nichols College will set you up to become an effective leader with highly specialized knowledge of the marketing sphere. Request more information today, or find our faculty’s contact information below. We can’t wait to hear from you.
In this hands-on course, students will have the opportunity
to learn to develop strategically-based and audience-focused
digital content such as social media, blogs, videos, and more.
Emphasis will be on learning to brainstorm, plan, and design in order to communicate ideas clearly, concisely, and purposefully. Students will work on audience analysis, development of “voice,” storyboarding/storytelling, and writing/editing, as well as digital skills such as video editing, typography, infographics, and more. The course will include both classroom and lab time.
Prerequisite: COMM 258
Associate Professor of Marketing
Associate Professor of Marketing / Marketing Chair
Assistant Professor of Marketing