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Learn. Lead. Succeed
At Nichols College, our
Digital and Social Media Marketing degree prepares you for an exciting career
on the cutting edge of modern advertising and communications. 77% of small
businesses report that they use social media for sales, marketing, and public
relations. You’ll get hands-on experience using content, posts, and ads to
reach new audiences and engage with prospective customers. We’re excited to
teach aspiring creative professionals like you how to use today’s best social
tools to effectively build brands.
Social media is an integral
part of today’s best marketing plans, and, by making yourself an expert in the
theories, tactics, and tools behind the technology, you can make yourself a
vital part of any team. You’ll put your creative intuition to the test by
constructing digital and social media content, advertising, promotions, and PR
initiatives in team based projects. Experiential learning and internships are a
huge part of our educational platform, encouraging you to combine your written
communication skills with graphic and video content to build clear, engaging,
and effective messaging.
Our experienced faculty is
excited to help you develop strategic visual communication and leadership
skills, and teach you how to become an expert in the latest digital marketing
and analysis platforms. You’ll learn how to manage information appropriately,
measure statistics and analytics, and translate that data into valuable integrated
marketing communication strategies.
Today's best companies are
adjusting their ad spend to rely on social media marketing, and
are opening up new positions to keep up with demand. There are huge opportunities in
every industry, including jobs as a content manager, digital media
supervisor, social media analyst, or even a communications coordinator.
Associate Professor of Marketing / Marketing Program Chair
Associate Professor of Marketing