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Nichols College

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Digital And Social Media Marketing

Social Media 960X350

At Nichols College, our Digital and Social Media Marketing degree prepares you for an exciting career on the cutting edge of modern advertising and communications. 77% of small businesses report that they use social media for sales, marketing, and public relations. You’ll get hands-on experience using content, posts, and ads to reach new audiences and engage with prospective customers. We’re excited to teach aspiring creative professionals like you how to use today’s best social tools to effectively build brands.  

Communicating Online

Social media is an integral part of today’s best marketing plans, and, by making yourself an expert in the theories, tactics, and tools behind the technology, you can make yourself a vital part of any team. You’ll put your creative intuition to the test by constructing digital and social media content, advertising, promotions, and PR initiatives in team based projects. Experiential learning and internships are a huge part of our educational platform, encouraging you to combine your written communication skills with graphic and video content to build clear, engaging, and effective messaging. 

Our experienced faculty is excited to help you develop strategic visual communication and leadership skills, and teach you how to become an expert in the latest digital marketing and analysis platforms. You’ll learn how to manage information appropriately, measure statistics and analytics, and translate that data into valuable integrated marketing communication strategies. 

Careers in Digital and Social Media Marketing

Today's best companies are adjusting their ad spend to rely on social media marketing, and are opening up new positions to keep up with demand. There are huge opportunities in every industry, including jobs as a content manager, digital media supervisor, social media analyst, or even a communications coordinator.