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Nichols College

Learn. Lead. Succeed

Digital And Social Media Marketing

Social Media 960X350

At Nichols College, our Digital and Social Media Marketing degree prepares you for an exciting career on the cutting edge of modern advertising and communications. 77% of small businesses report that they use social media for sales, marketing, and public relations. You’ll get hands-on experience using content, posts, and ads to reach new audiences and engage with prospective customers. We’re excited to teach aspiring creative professionals like you how to use today’s best social tools to effectively build brands.  

Communicating Online

Social media is an integral part of today’s best marketing plans, and, by making yourself an expert in the theories, tactics, and tools behind the technology, you can make yourself a vital part of any team. You’ll put your creative intuition to the test by constructing digital and social media content, advertising, promotions, and PR initiatives in team based projects. Experiential learning and internships are a huge part of our educational platform, encouraging you to combine your written communication skills with graphic and video content to build clear, engaging, and effective messaging. 

Our experienced faculty is excited to help you develop strategic visual communication and leadership skills, and teach you how to become an expert in the latest digital marketing and analysis platforms. You’ll learn how to manage information appropriately, measure statistics and analytics, and translate that data into valuable integrated marketing communication strategies. 

Careers in Digital and Social Media Marketing

Today's best companies are adjusting their ad spend to rely on social media marketing, and are opening up new positions to keep up with demand. There are huge opportunities in every industry, including jobs as a content manager, digital media supervisor, social media analyst, or even a communications coordinator.

Courses & Requirements

Required Courses

This course includes an introduction of the basic theories of the human communication process, and an examination of communication in the following contexts: (1) interpersonal, (2) inter/intra cultural communications, (3) group communication, (4) mass communication, and (5) organizational communication.
Examination of the consumer marketing process. This includes analysis and planning of consumer marketing programs with investigation of consumer decision making and buying patterns. Includes written case analyses and presentations.
A study of the application of research techniques in market analysis. Student teams design, conduct, and present a research project, including problem definition, questionnaire design, data collection, data analysis, documentation, and recommendation.
A capstone course that focuses on the integration of marketing with the other functional areas of business. This course examines the marketing strategy formulation process through the development of analytical techniques to assess company, market, and industry. Utilizes extensive case analysis.

Electives

A study of communication that is mediated through technology, including traditional mass media (books, newspapers, radio, film, and television), social media and new and developing technologies. We will consider the nature and practice of public relations, corporate interface with press organizations, and the role of advertising. The ethical and legal repercussions of mass communications will also be considered.
A course focusing on advertising, sales promotion, and direct marketing also known as integrated marketing communications. Topics include planning and execution of promotional programs, strategy development, and segmenting and positioning. Orientation reflects the managerial or “client” side of business rather than the “creative” or message development side.
This course examines in depth a major issue, problem, or theme in the area of marketing and communication. It includes a specialized research paper or project, involves discussion and oral and written reports, and may include guest speakers and field trips.
An internship serves as an integral part of our experiential learning emphasis for students selecting the Integrated Marketing Communication concentration.  The objective of the course is to gain work experience in a marketing and/or communication related field or position.  Students may select an internship based on their interests and preferences, and faculty and the Career & Professional Development Center are available to assist students in the internship search.  Students are required to work 120 hours over the course of the semester and complete a comprehensive project upon completion of the internship.

Faculty