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Learn. Lead. Succeed
A Nichols Communication degree prepares students for dynamic careers in media, journalism, social media, marketing or writing. In this program, you'll be immersed in the hands-on development of communication skills, including video skills through the use of our green screen room and editing suite. And you'll do it while examining the growing role of media and social media in society and business.
Communication majors are valued in a myriad of professions because of their ability to use critical thinking and analytical skills in order to build successful interpersonal relationships and contribute effectively to group dynamics. And, according to a recent American Association of Colleges & Universities survey, more than 80 percent of employers say that effective written and oral communication skills are among the most important skills they look for when making hiring decisions. Communication majors are prepared to make a difference in the workplace and the world.
Given that media informs our daily lives in a multitude of ways, it is important to critically examine and analyze how it affects us on both a cultural and individual level. We will consider the impact media has on methods of communication, as well as on our personal and societal notions of identity, with special attention to issues of race, class, gender, and sexual orientation. Considering the ethical implications, students will learn to deconstruct a variety of media texts, including, but not limited to: advertisements, television programming, commercials, magazines, newspapers, internet sources, and video games. Through this critical and ethical examination, students will strengthen their analytical skills. Course under development.
This introductory course will critically examine films as pieces of art, as well as cultural artifacts. We will analyze film techniques, such as direction, acting, production, and music, to understand the artistic choices made and the tools necessary to enact them. Importantly, the course will study the cultural meanings created by and reflected in films, with special attention to issues of race, class, gender, and sexual orientation. Through this study, we will consider the ethics of film making, questioning the purpose of films and to whom filmmakers are responsible. Course under development.
This is a course about the social impact and social meaning of social media. Social media comes in many different forms: networking sites, forums, chats, sites designed for personal interactions, for business relationships, and a mix of everything in between. We will focus on the analysis of the social processes and structures which create the networks and which emerge when people use them. We will look at the problems and the benefits they create. The course will look at privacy, at the evolution of “friendship,” at the impact of social networks with no geographical boundaries, at harassment and bullying, at self-esteem and self-expression. Our materials will come from sociology, social psychology, economics, Psychology, as well as literature. Prerequisite BCOM 247. Course under development.
This course is designed to introduce students to the art of argument by using formal logic to examine and write arguments that artfully influence others through the medium of reasoned discourse. It will be focused on learning the rules that govern the behaviors of good arguers via study and practice so they effectively engage in analysis, develop sound research techniques, and can rigorously evaluate data and information. The focus will be framed by studying argumentative styles such as induction and deduction, as well as logical fallacies which will also help them to discern logical, emotional, and ethical appeals so students emerge from the course as stronger thinkers who engage in socially responsible rhetoric. The critical thinking and analytical skills they acquire in this class will create the foundation for the approach they will take in the other courses in the major. Students will write argumentative essays as a means of developing and organizing their ideas as well as learning to express themselves clearly and economically. They will also be reading classic arguments from Plato, Martin Luther King Jr., and Margaret Mead. Prerequisite BCOM 247. Course under development.
The Internship in Communications will afford students an opportunity to apply the knowledge acquired in the classroom to practical situations at the internship site. Students will gain an appreciation for the varied nature of the field of communications and will have an opportunity to participate in the field in a meaningful way. Library research and reading assignments will underscore the need for life-long professional development and learning in order to meet new challenges in this rapidly changing field. Prerequisites BCOM 247, BCOM 310, BCOM 311. Course under development.
This course will ask senior Communication majors to create culminating writing and presentation projects that theorize about areas of change or trends that may impact the consumption, study, and ethical implications of communication. The course will emphasize analysis and critical thinking that will drive their research and writing as a means of moving those findings towards meaningful oral presentations. Ideally, students will focus on incorporating their major and how that intersects with any minor or emphasis area of study they may have chosen along the way. If the student did not emphasize or minor in an area, the student will work closely with the instructor to identify an area of interest for the class. At the end of the course, there will be formal presentations of their research and data presented to audiences of their classmates, faculty, staff, and other students. Many individual course meetings will be used to report their research and writing progress, any obstacles, and to get feedback from their classmates and their instructor about the best way to continue towards their end goals. Prerequisites BCOM 247, BCOM 310, BCOM 311. Course under development.
This course offers an exploration of human behavior through the prism of advertising and promotion. Each day, consumers are presented with a series of decisions (what to wear, what to eat, what to do for entertainment). These decisions are influenced by a variety of factors including but not limited to: learning, reference groups, first-hand experience, attitudes, exposure to stimuli and perception. This team-taught seminar course will delve into the Psychology supporting the strategies organizations use to influence purchase decisions and solidify brand preference. Students will investigate, analyze and present their findings using a variety of analysis/discussion/application methods. Prerequisite: Successful completion of MGMT 100 or PSY 151. Course under development.
The class focuses on the creation of visual material using several industry-standard software programs, and will be conducted in the computer lab and Visual Media Studio. Students will learn to generate visually interesting, informational, professional-level material using programs such as Photoshop and Final Cut Pro that are necessary for the production of video, infographics, and photographic imagery. Students will learn which software to use and combine to generate visual material effectively.
This course is designed to introduce students to the art of persuasion and to crafting arguments that influence others. Focus will be on studying and practicing the behaviors of persuasive arguers, such as effective analysis, sound research, and rigorous evaluation of data. By examining argumentative styles as well as logical, emotional, and ethical appeals, students will develop critical thinking and analytical skills while engaging in socially responsible rhetoric. Students will learn to express themselves clearly and economically, creating a foundation for other courses in the major. Course under development at the time of publication.
This course will ask senior Communication majors to create culminating projects about areas of change or trends that may impact the consumption, creation, study, and ethical implications of communication. The course will emphasize analysis and critical thinking that will drive their research and writing as a means of moving those findings towards meaningful presentations.
The Internship in Communication offers students an opportunity to apply the knowledge acquired in the classroom to practical situations at the internship site. Students will gain an appreciation for the varied nature of the field of communication and will have an opportunity to participate in the field in a meaningful way. The internship site may be selected by the student based on interests, but must be approved. Students must complete a minimum of 120 work hours as well as fulfill academic requirements that help connect their academic coursework to the internship experience. Formerly BCOM 490.
This course will help students increase their competence and confidence in professional situations ensuring they have the essential effective communication skills workplace environments demand. Students will further the development of their foundation for designing and delivering effective written and oral messages using strategic communication models. By learning how to identify objectives, analyze audiences, and research and choose information, students will improve their communication effectiveness in a variety of areas including: individual and team presentations, meetings, written reports, and online delivery.
This introductory course will critically examine films as pieces of art, as well as cultural artifacts. Film techniques, such as direction, acting, production, and music, will be analyzed to understand the artistic choices made and the tools necessary to enact them. The course will consider cultural meanings created by and reflected in films, with special attention to issues of race, class, gender, and sexual orientation. The ethics of film making will also be explored
Given that media informs our daily lives in a multitude of ways, it is important to critically examine and analyze how it affects us on both a cultural and individual level. The impact that media has on methods of communication, as well as on our personal and societal notions of identity will be explored, with special attention to issues of race, class, gender, and sexual orientation.
This course will delve into the unique characteristics of and challenges facing women in the workplace today. The biological and sociological theories of gender differences will be explored, as will gender-based communication and leadership styles. The current state of women in leadership around the world will be examined, with students completing a statistical research project. Students will examine and reflect on their own leadership and work styles, as well as practice professional skills of particular interest to women. The course will use leading contemporary books on women and business, and may include experiential aspects such as field trips and interviews.
In this hands-on course, students will have the opportunity
to learn to develop strategically-based and audience-focused
digital content such as social media, blogs, videos, and more.
Emphasis will be on learning to brainstorm, plan, and design in order to communicate ideas clearly, concisely, and purposefully. Students will work on audience analysis, development of “voice,” storyboarding/storytelling, and writing/editing, as well as digital skills such as video editing, typography, infographics, and more. The course will include both classroom and lab time.
Prerequisite: COMM 258
This course will examine the evolving impact and meaning of social media across multiple aspects of society. Students will analyze the social processes and structures of networks, as well as the problems and benefits they create. The course will explore topics such as influence, privacy, “friendship,” the lack of geographical boundaries, bullying, self-esteem, and self-expression.
Gender is both constructed by communication created in social institutions and performed through individual communicative practices. The purpose of this course is to raise students’ awareness regarding the ways in which gender is created, maintained, and/or changed through verbal, non-verbal, interpersonal, and social communication practices. This course is eligible for credit in Bryant University’s Masters of Arts in Communication.
Prerequisite: 75 completed 3 Hours, 1 Semester credit hours, and 3.0 GPA
Students in this interdisciplinary course explore the political implications of our rapidly evolving media environment. They learn how mass media, the internet, and new information and communication technologies are changing the way politics work in the U.S. and around the world. We will examine everything from satire and the “Tina Fey” effect, the role of new communication technology in organizing and collective action, strategic communications, to public affairs, and public diplomacy. This course is eligible for credit in Bryant University’s Masters of Arts in Communication.
Prerequisite: 75 completed 3 Hours, 1 Semester credit hours and 3.0 GPA
This course is designed to introduce the students to the role of effective communication in the sports industry. The nature and function of communication will be examined in a variety of settings. Emphasis will be placed on interpersonal communications, public relations, mass media relations, public speaking, and innovative technology. This class is designated as a writing-intensive course.
Prerequisite: COMM 247 or 3 Hours, 1 Semester SMGT 251 or SMGT 352
This course will address a specific topic in the field of communication. Topics may vary, due to the rapidly changing nature of the discipline, and may reflect current trends, practices, or methodologies.
In preparation for collaborative and team-based workplaces, this course offers the opportunity for students to gain knowledge and skills that lead to successful team outcomes. The components of the course include team building, project management, and conflict management, covering topics such as group dynamics, emotional intelligence, diversity, project scheduling, and more. Students will have the opportunity to work in and lead multiple team-based projects and learn how to maximize team productivity and potential.
Prerequisite: LEAD 101 3 Hours, 1 Semester
Associate Professor of Communication and Marketing / Communication Program Chair
Associate Dean for Business / Interim Chair of Accounting / Emerging Leaders Program Co-Chair
Associate Professor of English / Chair, English / Administrative Director of the Honors Scholar Program
Visiting Assistant Professor of Information Technology
Assistant Professor of Communication