Marketing Major

Join the fast-changing world of marketing.

Nichols Marketing Program provides you with the knowledge, skills and experience necessary to succeed in the highly competitive marketing field.

  • brand marketing
  • sales and sales promotions
  • advertising
  • consumer marketing
  • internet marketing
  • promotional events

Along with detailed class discussions, you’ll participate in class consulting projects that provide real-world business marketing experience.

Upon graduation, you’ll be prepared to take on marketing-related roles within a number of specialty areas, across a variety of industries:

  • advertising
  • sales
  • sales management
  • marketing research
  • public relations
  • sales promotions

Recent Graduates Employed

Recent graduates are employed at:

  • Central Massachusetts Tourist Council
  • Enterprise Rent-a-Car
  • Bank of America
  • Meditech
  • W.B. Mason
  • Poland Springs
  • Target
  • Bank of America
  • Meditech
  • W.B. Mason
  • Poland Springs
  • Target
  • TJX Corp.
  • IBM
  • BJ’s Wholesale Club

Career Success!

Derek Cassell

Class of 2010: Derek Cassell
Hometown: Oxford, MA
Major: Marketing
Position: Liberty Mutual: sales representative Auburn, Mass.

How he did it:
In the summer of his junior year, Oxford native Derek Cassell hit the jackpot when he starting working in a paid internship for $18/hr. at the fifth largest P&C insurance company in the United States, Liberty Mutual. He wanted to follow in his father’s footsteps, a sales manager for Liberty, by prospecting for new business and working closely with branch sales representatives.

Cassell states that his favorite professor, Larry Muller, prepared him for his new business career, as well as the practice he received doing mock interviews and writing resumes, part of his coursework in Nichols four-year Professional Development Seminar.

When Cassell starts his full-time position after graduation, his base salary will be $40K during several months of intensive training and then, incrementally decrease until it is substantially dependent on commissions.

Cassell’s advice to other seniors: “Everyone you meet is a potential employer…or customer!”

Alexa Boucher

Alexa Boucher ’12 BSBA, Marketing
Internship with: Target

My 10-week internship in the Summer of 2011 was at a Target store in Worcester, Mass. I worked with a different member of the team every day to get a solid overview of the store’s operations. In the last eight weeks, I worked with an assigned mentor, primarily on marketing activities as Marketing is my major. I also completed a project – Driving Profitable Sales in Electronics – that I presented to district level Target management.

Nichols taught me to be comfortable presenting to a group of people

 

Courses

Marketing majors must complete 121 credit hours (approximately 40 courses), including courses from the foundation and business core curricula, focused electives and these required specialization courses:

MKTG 361
 
Consumer Marketing
3 Hours, 1 Semester
 

Examination of the consumer marketing process. This includes analysis and planning of consumer product marketing programs tied in with investigation of consumer decision making and buying patterns. Includes written case analyses.
Prerequisites: ECON 221, ECON 222 and MKTG 202

MKTG 362
 
Business Marketing
3 Hours, 1 Semester
 

An examination of the process of marketing to business, institutional, and governmental markets, with a focus on business buyers and the development of appropriate marketing strategies for goods and services.
Prerequisites: ECON 221, ECON 222 and MKTG 202

MKTG 433
 
Market Research OR
3 Hours, 1 Semester
 

A study of the application of research techniques in market analysis. Student teams design, conduct, and report a research project, including problem definition, questionnaire design, data collection, data analysis, documentation, and presentation of findings.
Prerequisites: MATH 215 and MKTG 361 or MKTG 362

MKTG 434
 
International Marketing
3 Hours, 1 Semester
 

International Marketing: An analysis of the international business and consumer environments and the development and implementation of marketing programs across business alternatives (e.g., direct investment, joint ventures, licensing). Topics include the roles of cultural, political, technological, economical, and legal aspects of marketing in an international environment, as well as how these affect the marketing mixes likely to be successful in various international markets, Prerequisite: MKTG 361 or MKTG 362

MKTG 435
 
Marketing Communications
3 Hours, 1 Semester
 

A course focusing on advertising, sales promotion, and direct marketing while integrating all aspects of the marketing process. Topics include planning and execution of promotional programs, strategy development, product targeting and positioning. Orientation reflects the managerial or “client” side of business rather than the “creative” or message development side. 
Prerequisite: MKTG 361 or MKTG 362

MKTG 436
 
Sales Management
3 Hours, 1 Semester
 

An investigation of the functions and activities of sales man- agers. Topics include recruiting, organizing, training, compensating, leading, motivating, and managing the sales force.
Prerequisite: MKTG 361 or MKTG 362

MKTG 480
 
Marketing Seminar
3 Hours, 1 Semester
 

A capstone course that focuses on the integration of marketing with the other functional areas of business. This course examines the marketing strategy formulation process through the development of analytical techniques to assess company, market, and industry. Utilizes extensive case analysis.
Prerequisites: MKTG 433 or MKTG 434 and MKTG 435 and Marketing Specialization

 

Internships provide you with an additional opportunity to gain actual experience in the marketing field and to explore the varied career paths available to you.

Current internship opportunities include positions at advertising agencies, market research companies and on-campus.

College Catalog

Review or download the college catalog for additional details and information about courses and requirements.

Key Faculty
Len Harmon
  • Len Harmon
  • Program Chair

Questions about the Marketing Program? Contact Professor Len Harmon, Program Chair, at len.harmon@nichols.edu or 508-213-2164.