CenterCoin CenterBasketball CenterLamp NicholsNews Nichols-Shield Bison newspaper pen4 mic graduation profile file-text2 certificate coin-dollar phone-wave2 location4 compass4 calendar2 bubbles4 user3 users4 search3 key2 rocket balance shield2 clipboard2 menu7 sphere earth flag6 snowflake sun3 question3 facebook instagram twitter youtube vimeo2 flickr3 linkedin

Schedule your private Campus Tour today!

Nichols College

Learn. Lead. Succeed

Sport Sales & Strategy

Nichols Bachelor of Science in Business Administration with a concentration in Sport Sales & Strategy prepares students to sell, negotiate, and build relationships. It’s the perfect program for those who thrive on competition and live for athletics. Our program partners with local and national organizations like the WooSox, Mohegan Sun, Holy Cross, Boston College, and the Milwaukee Bucks to provide students with real-world sales/strategy experience in the Sport industry. With guidance from expert faculty, industry veterans, and our far-reaching alumni network, students study: 

  • Negotiation strategies 
  • Sales database management 
  • Sponsorship and corporate partnerships 
  • Relationship management 
  • How to harness sales data 
  • Revenue generation/forecasting 


Every Sport Sales & Strategy major goes through at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. Sport Sales is the most widely available career path within the sport industry, so the opportunities are plentiful. No matter what area of Sales or Strategy you enjoy, Nichols will prepare you for your career.  

The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA: 

  • Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy 
  • Bachelor of Science in Business Administration, Concentration in Sport Management 
  • Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation 

Careers

Sport sales professionals work in sponsorship, ticketing, corporate sales/partnerships, facilities, and events at all levels of sport including amateur, collegiate, and professional sports, with sport brands, or for sport venues. Some career possibilities include:

  • Corporate Sponsorship Manager 
  • Ticket Sales  
  • Account Manager 
  • Sales/Sponsorship Activation Manager 
  • Partnership Strategy 
  • Business Development 

Learn More 

We want to talk to you! If you have questions about the Sport Sales & Strategy concentration through our Bachelor of Science in Business Administration program, you can learn more by requesting more information or scheduling a campus visit today! Feel free to reach out to our passionate and knowledgeable Sport Management faculty with any additional questions. You can find their contact information below.