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Nichols Bachelor of Science in Business Administration with a concentration in Sport Sales & Strategy prepares students to sell, negotiate, and build relationships. It’s the perfect program for those who thrive on competition and live for athletics. Our program partners with local and national organizations like the WooSox, Mohegan Sun, Holy Cross, Boston College, and the Milwaukee Bucks to provide students with real-world sales/strategy experience in the Sport industry. With guidance from expert faculty, industry veterans, and our far-reaching alumni network, students study:
Every Sport Sales & Strategy major goes through at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. Sport Sales is the most widely available career path within the sport industry, so the opportunities are plentiful. No matter what area of Sales or Strategy you enjoy, Nichols will prepare you for your career.
If you’re a fast-paced, hands-on learner who understands the value of hard work, the Nichols College Sport Sales program has the industry-specific training you need to compete with the best.
Milwaukee Way Sales AcademyWork directly with Sales Managers from the NBA Champion Milwaukee Bucks making calls, utilizing databases, and building connections between our classroom lessons and the sales needs of a legendary NBA franchise. Not only does this training give students an inside look into the world of sport sales with individual attention from NBA Sales Managers, you’ll walk away with a resume-ready certificate and access to the Sales Academy alumni network.
SponsorUnited TrainingSponsorUnited is the industry-leading platform for sport sponsorship data aggregation and outreach. We train students to develop and leverage sport partnerships by elevating your ability to research, buy, and sell sponsorships. You’ll be challenged to put this unique training immediately to work by uncovering new opportunities for pitches and sponsorships as part of the annual Boston Landing Hockey Tournament.
The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:
Sport sales professionals work in sponsorship, ticketing, corporate sales/partnerships, facilities, and events at all levels of sport including amateur, collegiate, and professional sports, with sport brands, or for sport venues. Some career possibilities include:
We want to talk to you! If you have questions about the Sport Sales & Strategy concentration through our Bachelor of Science in Business Administration program, you can learn more by requesting more information or scheduling a campus visit today! Feel free to reach out to our passionate and knowledgeable Sport Management faculty with any additional questions. You can find their contact information below.
Sport Sales & Strategy majors must complete 121 credit hours (approximately 40 courses), including 7 credit hours of electives. As a Sport Sales & Strategy major you will complete courses like Sport Sponsorship & Sales along with specialized electives in this content area. You can read through all required courses for the Sport Sales & Strategy at Nichols below, and/or look through the entire undergraduate course catalog.
Six credit hours of experiential learning are required for the Sport Sales & Strategy major. A minimum of three out of the six total credit hours must be a relevant internship course. The total of six credit hours may be achieved through combinations of the three and six credit of internship course(s) OR up to three credits of sport practicum courses along with the three required hours of internship.
As an example, fulfillment of the experiential learning requirement may consist of 3 credits of internship and 3 credits of practicum hours.
This course is designed to provide a hands-on, practical involvement in a major sport event. Students will be assigned to committees for which they will plan, organize, publicize and manage all aspects of event operations during the semester. A required component of the course will include a commitment to work with the actual event.
The emphasis of this course is on the development and management of successful entrepreneurial selling and marketing skills, e-commerce, and effective communication skills and tools for entrepreneurs. Successful completion of this course would enable the student to create and execute a successful marketing plan for the introduction of their business to the marketplace, including the virtual marketplace and would provide the student with the fundamental business communication tools and skill sets necessary for the operation of their company.
The practicum is designed to provide students with the opportunity to gain first hand experience in the business of sport. The course is structured to include weekly interaction and discussions with the professor which will focus on the student?s experiences and the practical application of management principles. Students are required to undertake 8 - 10 hours per week (throughout the semester) in an industry setting of their choice.
Past practicum topics include:
Sales is the process of helping a customer find what they need to reach their own personal goals. In this 120- hour practicum, students will take a deep dive into sales communication, through the use of written, verbal, video, and graphic modalities. This is a practical, hands-on learning experience. Students will be required to earn industry certifications and applying their learn skills to a local sport business.
The primary goal of this class is to learn principles and practices of database management and database design. We will discuss the database relational database design, normalization, SQL queries, reports and other interfaces to database data, and documentation. We will also treat ethical and privacy issues associated with database systems. In-class instruction and exercises will focus on the fundamentals for creating sophisticated, interactive, and secure database applications.
Assistant Professor of Sports Management / Sport Management Program Chair
Assistant Professor of Sport Management
Assistant Professor of Sport Management & History
Associate Professor of Entrepreneurship Management