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Nichols College

Learn. Lead. Succeed

Sport Sales & Strategy

Nichols Bachelor of Science in Business Administration with a concentration in Sport Sales & Strategy prepares students to sell, negotiate, and build relationships. It’s the perfect program for those who thrive on competition and live for athletics. Our program partners with local and national organizations like the WooSox, Mohegan Sun, Holy Cross, Boston College, and the Milwaukee Bucks to provide students with real-world sales/strategy experience in the Sport industry. With guidance from expert faculty, industry veterans, and our far-reaching alumni network, students study: 

  • Negotiation strategies 
  • Sales database management 
  • Sponsorship and corporate partnerships 
  • Relationship management 
  • How to harness sales data 
  • Revenue generation/forecasting 

Every Sport Sales & Strategy major goes through at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. Sport Sales is the most widely available career path within the sport industry, so the opportunities are plentiful. No matter what area of Sales or Strategy you enjoy, Nichols will prepare you for your career.  

Sport Sales Experience

If you’re a fast-paced, hands-on learner who understands the value of hard work, the Nichols College Sport Sales program has the industry-specific training you need to compete with the best. 

Milwaukee Way Sales Academy
Work directly with Sales Managers from the NBA Champion Milwaukee Bucks making calls, utilizing databases, and building connections between our classroom lessons and the sales needs of a legendary NBA franchise. Not only does this training give students an inside look into the world of sport sales with individual attention from NBA Sales Managers, you’ll walk away with a resume-ready certificate and access to the Sales Academy alumni network. 

SponsorUnited Training
SponsorUnited is the industry-leading platform for sport sponsorship data aggregation and outreach. We train students to develop and leverage sport partnerships by elevating your ability to research, buy, and sell sponsorships. You’ll be challenged to put this unique training immediately to work by uncovering new opportunities for pitches and sponsorships as part of the annual Boston Landing Hockey Tournament. 

COSMA Accredited

The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA: 

  • Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy 
  • Bachelor of Science in Business Administration, Concentration in Sport Management 
  • Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation 


Sport sales professionals work in sponsorship, ticketing, corporate sales/partnerships, facilities, and events at all levels of sport including amateur, collegiate, and professional sports, with sport brands, or for sport venues. Some career possibilities include:

  • Corporate Sponsorship Manager 
  • Ticket Sales  
  • Account Manager 
  • Sales/Sponsorship Activation Manager 
  • Partnership Strategy 
  • Business Development 

Learn More 

We want to talk to you! If you have questions about the Sport Sales & Strategy concentration through our Bachelor of Science in Business Administration program, you can learn more by requesting more information or scheduling a campus visit today! Feel free to reach out to our passionate and knowledgeable Sport Management faculty with any additional questions. You can find their contact information below.