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Nichols College

Learn. Lead. Succeed

Sport Marketing & Content Creation

Nichols Bachelor of Science in Business Administration with a concentration in Sport Marketing & Content Creation program prepares students like you to leverage and develop brand assets to drive consumer demand. The sport marketing industry needs professionals with big ideas and who are excited to help their favorite sport organization succeed. Our program partners with local and national sport organizations like Protein Powerball, Harvard University, and the Connecticut Sun to give you real-world experience developing marketing content and social media plans. In addition to these high-impact opportunities, students study:  

  • Brand Management 
  • Digital Asset Creation 
  • Market Research  
  • Social Media Management 
  • Marketing Activation 

Every Sport Marketing & Content Creation major completes at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned with the Boston Celtics, PawSox, Holy Cross, Boston College and the US Open and earned full-time positions at DraftKings, the Boston Red Sox, and the Connecticut Sun.  

The Sport Marketing & Content Creation degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA: 

  • Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation 
  • Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy 
  • Bachelor of Science in Business Administration, Concentration in Sport Management 


Sport Marketing professionals work across all areas of sport including with sport brands, for sport venues, and in collegiate, professional and amateur sport. You might choose to work for a sporting apparel company like Nike, a sport team like the Boston Bruins or you might even work for an individual athlete like Serena Williams. Some career possibilities include:   

  • Content Creation Manager 
  • Digital Consumer Marketing 
  • Social Media 
  • Campaign Specialist 
  • Promotions Manager