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Nichols College Launches Communication Bachelor of Arts Program

DUDLEY—Nichols College has announced the launch of a Bachelor of Arts (BA) degree in communication. The new major will prepare students for careers in broadcasting, journalism, social media, public relations, and advertising.

Available to undergraduate students starting this fall 2016 semester, the 30-credit major adds to the College’s robust list of academic programs and distinctive career-focused and leadership-based approaches to learning, both in and out of the classroom.

“Given today’s rapidly changing digital media landscape, all organizations big and small have the capacity to develop and publish their own material,” said Professor Jeffrey A. Halprin, Ph.D., English Program chair and co-designer of the Communications Program. “The new communication BA program focuses on career readiness, leadership, and the development of skills that are essential for one to succeed in today’s competitive workplace—providing a strong theoretical framework while developing practical skills for communicating across a variety of media platforms.”

Employment of media and communication occupations is projected to grow 4 percent from now through 2024, which will result in about 27,400 new jobs, according to the U.S. Bureau of Labor Statistics (USBLS). Demand for media and communication occupations should stem from the need to create, edit, translate, and disseminate information through a variety of different platforms, the USBLS states. 

In addition, more than 80 percent of employers say that effective written, digital, and oral communication skills are among the most important they consider when making hiring decisions; development of these skills is the Nichols program’s focus. Communication graduates can expect to find work with public relations agencies, colleges and universities, non-profit organizations, professional sports teams, television stations, magazines, newspapers, government, and in many other types of organizations.

Nichols communication majors will learn and apply critical- and analytical-thinking skills to build successful interpersonal relationships, and add their skills base to a strong sense of ethics and social responsibility. As part of their coursework, they will take advantage of the state-of-the-art television studio, “green room,” and editing equipment available in the College’s new academic building, which opened in fall 2015.

Communication graduates will emerge from the Nichols program with the ability to shape business decisions.

“The outcome of this engaging degree program is a graduate that has the skills he or she needs to make an effective impact in the workplace,” said Professor Mauri S. Pelto, Ph.D., associate dean of liberal arts at Nichols College, who designed the Communication Program with Professor Halprin. “Nichols students are prepared for success with cutting-edge communications skills coupled with a well-rounded education.”

In addition to the College’s core business and liberal arts-focused curriculum, the Communication Program requires students take 10 communication courses (30 credits), ranging from public speaking and public relations to social media, visual communications, and more. An internship is required, and students will find ample opportunities for experiential learning that is exclusively associated with the communications major. Courses are taught by faculty who have robust experience in the communication field.

“A highlight of the Nichols curriculum is our pioneering Professional Development Seminars program, which gives our graduates a distinct advantage in the competitive workplace,” said Pelto.


Nichols College is a college of choice for business and leadership education as a result of its distinctive career-focused and leadership-based approaches to learning, both in and out of the classroom. Founded in 1815, Nichols transforms today’s students into tomorrow’s leaders through a dynamic, career-focused business and professional education. Nichols serves students interested primarily in a comprehensive business education that is supported by a strong liberal arts curriculum.


Lorraine U. Martinelle
Director of Public Relations
Nichols College
123 Center Road
Dudley, MA 01571
Twitter: @NicholsNewsroom