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Nichols College

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Students to learn winning techniques from Milwaukee Bucks sales strategists

DUDLEY, Mass. – This year, Nichols College students enrolled in the new sport sales & strategy concentration can take their training to the next level, with the help of two industry leaders. 

Nichols has contracted with The Milwaukee Way Sales Academy to offer a training course taught by sales managers of the 2021 NBA champion Milwaukee Bucks, an organization known for developing a winning approach to recruiting and training sales talent. The program balances curriculum, application and fun as students learn the fundamental techniques of The Milwaukee Way from the Bucks’ leadership team and current sales representatives. Students will receive individualized coaching and earn professional certification from a championship-caliber franchise and expand their network through the sales academy alumni database.  

Starting this fall, Nichols will introduce SponsorUnited, giving students access to a world-leading platform of aggregate sport sponsorship data used by professional teams, college conferences and teams, and media and entertainment organizations. Students will elevate their ability to effectively research, buy and sell sponsorships, and can apply their skills to Nichols sporting events, increasing their prospects in a burgeoning and competitive sport management field. (According to Hanover Research, sports-related jobs in the New England region are projected to grow 8.9 percent through 2026, with openings in sales positions topping the list.)

“Experiential learning is a hallmark of the Nichols education, and our nationally ranked sport management program has progressively raised the bar on offering impactful and distinctive opportunities for our students,” said Glenn M. Sulmasy, JD, LL.M, president of Nichols College. The new partnerships support President Sulmasy’s goal to ensure that every Nichols student participate in at least one experiential learning opportunity. 

The industry-level partnerships tie directly to the college’s sport sales & strategy concentration, which debuts this fall, along with a new concentration in sport marketing & content creation, as well as others, including real estate management and nonprofit management. 

With 260 students, the sport management program comprises the largest major at Nichols College. The program is ranked 37th in the country by, based on student engagement, potential return on investment, and leading third party evaluations. 

 “These newest opportunities are yet another example of how we prepare students as a ‘triple threat,’” said Mauri Pelto, PhD, vice president of academic affairs, referring to the range of professional development opportunities available to Nichols students: consulting experiences, external industry certifications, and internships.

Brittany Jacobs, PhD, chair of sport management, is particularly excited to learn from the sales team behind the Milwaukee Bucks. “Working with 2021 NBA champs adds a whole new dimension to the partnership, which already offered a steep value proposition for our students,” she said. “It takes their training to a decidedly new level.”

About Nichols College
Nichols College is a college of choice for business and leadership education as a result of its distinctive career-focused and leadership-based approaches to learning, both in and out of the classroom, and through impactful research and professional education. Students thrive in a learning and living environment that is supported by an experiential business curriculum and a strong liberal arts foundation aimed at transforming them into tomorrow’s leaders. Nichols offers master’s degrees in business, leadership, accounting, and counterterrorism, as well as a range of certificate programs, to promote career advancement for today’s professionals.

Media Contacts:
Susan Veshi
AVP, Advancement and College Communications

Jillian Riches
Asst. Director, Public Engagement