Laura Blake

Laura Blake, DPS has extensive industry experience working for major advertising agencies and marketing firms in New York. She developed marketing strategy and promotion for growing technology brands including Canon, Minolta, Okidata, NEC, Denon, and Kyocera in both the consumer and professional product divisions. She is experienced in both qualitative and quantitative research methods in consumer and business-to-business industries.

Education

B.B.A., D.P.S., Pace University
M.S., Rensselaer Polytechnic Institute

Research

Corporate Social Responsibility
Strategy and Leadership
Decision making and Choice Overload

Publications

Working Paper

Blake L. and Rahman, N.   A Resource Based View of CSR: Why CSR Forms are the Basis of Social Competitive Advantage. (targeted for Fall 2022 submission to Business & Society.

Refereed Journal Articles

Rahman, N. and Blake, L. (2021). A review of CSR classification schemes and its operationalization of bolted-on vs. built-in CSR. Business Ethics, the Environment and Responsibility. April, 2021, Wiley Online Library. Print: Volume 30, (3), July 2021.
Blake, Laura J. (2019). How agile is my competitor? Can strategic agility attenuate latecomer challengers? The case of Café Coffee Day (CCD) in India. Journal of Management Policies and Practices, Vol. 7, No. 2, pp. 1-10.

Conference Proceedings

Refereed Conference Proceedings – Full Papers and Abstracts

Blake, L. and Johnson, K. Can JUUL ‘make the switch’ from addictive product marketer to public health crusader? Presented at Eastern Academy of Management Annual Conference, July 30 – August 3, 2021