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Nichols College

Learn. Lead. Succeed

Laura Blake

Dr. Laura Blake, DPS has extensive industry experience working for major advertising agencies and marketing firms in New York. She developed marketing strategy and promotion for technology brands including Canon, Minolta, Okidata, NEC, Denon, and Kyocera in both the consumer and professional product divisions. Her academic research interests include Corporate Social Responsibility and consumer choice overload in online retail environments.

She teaches the following courses:

  • Leading Strategic Initiatives
  • Principles of Management
  • Principles of Marketing
  • Corporate Social Responsibility

Refereed Journal Articles

Blake, Laura J. (2017). Differentiated CSR: Standing apart from the crowd. Journal of Leadership, Accountability and Ethics, Volume 14(2), November, 2017.

Berger, Karen A. and Blake, Laura J. (2016). Starbucks in India: Indomitable Competitor or Underdog? Journal of Case Studies, Vol. 33, Fall 2016.

Berger, Karen A. and Blake, Laura J. (2013). Gerber and Food Safety. Arsenic and (Old) Rice. Society for Case Research Journal of Critical Incidents. Volume 6, ISSN 1943-1872 pp. 123-126.

Blake, Laura J. and Berger, Karen A. (2013). Amazon's Kindle Fire Claims an Important Market Position. Journal of Case Studies, Vol. 31 Fall 2013.

Blake, L. and Mayne, K. (2008). Segmentation Strategies for Improved Enrollment and Retention Levels - A Case Study in Higher Ed Marketing, Review of Management Innovation & Creativity, Vol. 1, Is. 1.

Blake, L. and Mayne, K. (2008). Segmentation Strategies for Improved Enrollment and Retention Levels - A Case Study in Higher Ed Marketing, International Handbook of Academic Research and Teaching, ISBN: 978-0-9800418-5-9, pp. 92-99.

Working Papers

Blake, L. and Rahman, N. Working title: A Resource Based View of CSR: Why CSR Forms are the Basis of Social Competitive Advantage. Working empirical paper targeted for Academy of Management Journal.

Rahman, N. and Blake, L. Working title: Operationalizing bolted-on vs. built-in CSR: Toward a valid and reliable measure. Working paper targeted for California Management Review

Industry Experience

  • Quesited Strategy and Market Analysis, Trenton, NJ, Consultant

  • Jordan, McGrath Case & Taylor, (currently Arnold Worldwide) New York, NY, Vice President, Account Supervisor

  • Dentsu Advertising, New York, NY, Account Executive

Hobbies

In her spare time Laura enjoys, running, cycling, yoga, cooking, and learning how to play golf!