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BSBA - Integrated Marketing Communication

The Integrated Marketing Communication program is designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stake holders. The program employs experiential learning approaches focused on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision making. Each course helps develop the skills necessary for marketing professionals to execute strategic marketing and communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels.

In a rapidly evolving global marketplace, organizations devote substantial resources to create superior interactions with customers at all points of contact. Winning the hearts and minds of consumers means organizations must offer the right product and services, to the right customers, at the right time and at the right place. They must also communicate with employees, partners and customers about their brands before, during and after purchase. Every product, service, or idea needs effective communication within organizations and to external audiences to capture market attention, build demand, and drive product use.

The Integrated Marketing Communication degree offers the flexibility to prepare students for careers as marketing managers, sales professionals, social media strategists, and data analysis specialists. The program is designed to draw upon its academic synergy with psychology, sociology, technology, and communication.

General Education Courses


College Writing:  1 course to be selected from ENGL 105 or
ENGL 212 (Analytical Writing - Honors only course)

COMM 152  Effective Speaking

Critical Writing, Reading & Research: 1 course to be selected from CRIT 201, ENGL 213, ENGL 214, or other courses upon approval

Advanced Writing:  1 course to be selected from ENGL 320,
ENGL 321, ENGL 342, ENGL 345, or ENGL 346

Leadership and Professional Development

ITM           123           Digital Applications (1 credit)

LEAD         101           Learning to Lead

SEM          139           First-Year Professional Development Seminar (1 credit)

SEM          239           Sophomore Professional Development Seminar (1 credit)

SEM          339           Junior Professional Development Seminar
(1 credit)

SEM          439           Senior Professional Development Seminar
(1 credit)

Professional Development: 1 course to be selected from
COMM 204, COMM 311, COMM 313, FIN 201, ITM 202, or LEAD 203

Social and Behavioral Science

1 course to be selected from ECON 221 or ECON 222

1 course to be selected from GDS 216, HIST, INTD, or PSCI

1 course to be selected from COMM 247, COMM 310, ECON, HIST, PSY, or SOC

Humanities and Global Values

Humanities:  2 courses to be selected from Art, Dance, Literature, Music, Philosophy, or Religion (Selections must be from two different disciplines.)

Global Values:  1 course to be selected from COMM 310,
ECON 313, ENGL 235, ENGL 237, ENGL 238, ENGL 310,
GDS 216, HIST 207, HIST 208, HIST 210, HIST 339, HIST 369, HUM 254, PSCI 324, REL 219, REL 322, SPAN 126, SPAN 127

Math and Applied Science

MATH 215                Statistics

Math:                         1 course to be selected from MATH 117, MATH 122, or MATH 190

Science:                      1 course to be selected from ESCI 233 or
ESCI 243

Math/Science:          1 course to be selected from ECON, ESCI, MATH, or PSY

Business Core

ACCT         238           Financial Accounting

ACCT         240           Managerial Accounting

ECON        221           Principles of Microeconomics or ECON 222 Principles of Macroeconomics

FIN            203           Principles of Finance

ITM           209           Information Management and Analytics

MGMT     227           Leading and Managing Organizations

MKCM     202           Principles of Marketing

LSB            327           Business Law and Ethics

MGMT     365           Operations Management

LEAD         400           Managing Strategic Initiatives

Concentration Courses

Required Courses

COMM     247           Introduction to Communication Studies

COMM     311           Visual Communication

MKCM     361           Consumer Marketing

MKCM     480           Marketing Seminar

MKCM     490           Internship

Elective Courses (choose three from the following options - at least one must be a 400 level course)

COMM     310           Intercultural Communication

MKCM     312           Managerial Communication

MKCM     316           Mass Media and Public Relations

MKCM     362           Business Marketing

MKCM     433           Marketing Research

MKCM/IBUS 434     International Marketing

MKCM     435           Marketing Communication

MKCM     436           Sales Management

MKCM     470           Special Topics in Integrated Marketing Communication

Free Electives

13 credit-hours of electives

Total Credits Required:           120

NOTE: All courses are 3 credit-hours unless otherwise noted and may meet only one degree requirement.