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Nichols College Launches Campaign to Bring Al Roker, Rokerthon to Campus


DUDLEY, Mass.–Nichols College has the opportunity to be chosen for NBC Today show’s 3rd annual Rokerthon segment, hosted by TV personality and weatherman Al Roker.

For his Rokerthon competition this year, Roker will visit college campuses across the country to help them break a Guinness world record of their choosing – and Nichols College is entering the challenge!

  • GOAL: Get as MANY Nichols students, faculty, and staff to participate in a pep rally. Footage from the pep rally will be used in a video pitch to Roker.
  • WHEN: Wednesday, Feb. 15 at 3:45 p.m.
  • WHERE: Academic Building, first (ground) floor, Nichols College, 123 Center Road, Dudley, Mass.

Here’s what the Nichols College campus community needs to do: WEAR GREEN ON WEDNESDAY and attend the pep rally!

If and WHEN we show Roker all our school pride, a video featuring the pep rally will be submitted to the Rokerthon challenge and Roker will choose a handful of colleges to attempt to set a new Guinness world record and to be broadcast live on the Today show on NBC.

Bison, this is YOUR chance to be a part of a campus-wide pride event that shows our school spirit! So get your green and join us for the opportunity to break a world record, be on national television (hopefully!), and have fun while doing it!

To spread even more awareness of Nichols bison pride, tweet and Instagram photos from the pep rally to @TODAYshow and @alroker using the trending hashtags #Rokerthon and#RokeronTheHill.

We can’t wait to see everyone in the Academic Building on Wednesday, Feb. 15 at 3:45 p.m., showing off their bison pride!

Megan Fields is a senior marketing and psychology major at Nichols College and interns for the Office of Marketing and Communications.