| A Bachelors of Science in Business Administration requires the successful completion of 121 academic credit hours (approximately 40 courses). To specialize in Marketing, students are required to complete 18 credit hours (6 classes) in this area of expertise. The following chart summarizes the distribution of credit hours. |
|||||||||||||||||||||
Click here for a suggested BSBA course sequence for foundation, focused and core courses. |
|||||||||||||||||||||
| The marketing program encompasses a broad range of business activities, including marketing strategy development, promotional programs, distribution, and pricing. Regardless of career path, students are prepared for professional success through a structured program of internships. | |||||||||||||||||||||
| A multifaceted program balances specialized marketing topics such as marketing plannng and programming, consumer marketing, and industrial marketing. Graduates can choose among numerous exciting and challenging career opportunities such as merchandising, marketing research, retailing, consulting, and sales management. | |||||||||||||||||||||
| Available Internships: A.E. Schwartz & Associates Boston Red Sox Boys and Girls Club Caradonna Bridal Entercom Boston Late Show with David Letterman The Greater Providence Chamber of Commerce Media Research Center Mettler-Toledo Thornton Inc. New England Research Institutes Inc. Key Program Inc. The Phoenix United Way Worcester Ice Cats WXLO |
|||||||||||||||||||||
| Recent Placements: Commerce Bank and Trust AT&T Microsoft Pads Software Polaroid General Electric Colgate Oral Pharmaceuticals Coca Cola Company Arland Tool and Manufacturing MTV TMP Worldwide Fleet Bank Cellular One The Rockport Company, Inc |
|||||||||||||||||||||
| Contact | |||||||||||||||||||||
| If you would like to contact Marketing Chair, Lawrence Downs Associate Professor of Marketing, e-mail him at: Lawrence.Downs@nichols.edu or call him directly at (508) 213-2429. |